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"I don’t need it!" – Modeling ad-induced interruption while using a Smartphone-app
@conference{Wirzberger2014Smartphone, title = {"{I} don’t need it!" – {M}odeling ad-induced interruption while using a {S}martphone-app}, booktitle = {CrossWorlds 2014: Theory, Development and Evaluation of Social Technology}, year = {2014}, slug = {wirzberger2014smartphone}, author = {Wirzberger, Maria and Russwinkel, Nele} }
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