@conference{Wirzberger2014Smartphone, title = {"{I} don’t need it!" – {M}odeling ad-induced interruption while using a {S}martphone-app}, author = {Wirzberger, Maria and Russwinkel, Nele}, booktitle = {CrossWorlds 2014: Theory, Development and Evaluation of Social Technology}, year = {2014}, doi = {10.13140/rg.2.1.4426.0966} }