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"I don’t need it!" – Modeling ad-induced interruption while using a Smartphone-app

2014

Conference Paper

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Author(s): Wirzberger, Maria and Russwinkel, Nele
Book Title: CrossWorlds 2014: Theory, Development and Evaluation of Social Technology
Year: 2014
Department(s): Rationality Enhancement
Bibtex Type: Conference Paper (conference)
DOI: 10.13140/rg.2.1.4426.0966
Language: en

BibTex 

@conference{Wirzberger2014Smartphone,
  title = {"{I} don’t need it!" – {M}odeling ad-induced interruption while using a {S}martphone-app},
  author = {Wirzberger, Maria and Russwinkel, Nele},
  booktitle = {CrossWorlds 2014: Theory, Development and Evaluation of Social Technology},
  year = {2014}
}